Week 8: Generating Business Ideas

The eighth session featured a guest speaker—a lecturer from another department who is experienced at generating and running successful events. He imparted students with knowledge and anecdotes to help them formulate their own ideas for the second assignment (running a successful theme-night event for the university students). A group activity required the students to consider different methods of generating new business ideas and assess which ones could be used to come up with a plan for the second assignment’s event.

The main aim of the session was to ensure students understood what a solid business idea is and what drivers can be used to generate business ideas. Another aim was to have students brainstorm ideas with their groups for their proposed event, to be held midway through the second semester. The session was designed around having students think entrepreneurially by scanning their outside environment to find new business ideas and opportunities.  

While the students worked with their groups, it became clear that they were still adjusting to working in much larger groups than they had for the first assignment. 

Click here for more information about the project. 

Click here to view the lecture slides.